Fendi is an Italian fashion house that is well known for its leather goods and fur products. The fashion house was founded in 1918 by Adele Casagrande whose specialty was furs and leather and by the 1930sand 40s the house had stores outside Rome. The brandНs fortunes, however, changed when AdeleНs daughters introduced new ideas and brought in Karl Lagerfield as the lead designer. In 1965 Karl introduced the ready to wear line which was largely successful and formed an integral part of the brand. The brand continued to expand through the 1980s and 90s, adding menswear, denim, gifts, eyeglasses and fragrances to its product range. Fendi has 28 perfumes in its collection with the first being Fendi Perfume which was launched in 1985. The brands essences are dubbed not to hide your personality, but it is the mood that drives you and everyone that surrounds you. Discover what Fendi has to offer!