The company is based in Paris, France, and was founded in 1760. It is a dynastic, privately held luxury fragrance company owned by the Creed family, currently under Olivier Creed. The company was founded in London by James Henry Creed. The company has over 69 perfumes in their fragrance base. The companyНs perfumes are made in collaboration with Olivier Creed Sixth Generation, James Henry Creed Fifth Generation, Erwin Creed Seventh Generation, Henry Creed Fourth Generation, Henry Creed Third Generation, Olivier Creed and James Henry Creed First Generation. The most popular Creed perfume is Creed Aventus Fragrance for men. These are the fragrances to spritz on your skin to project an elegant and luxurious vibe all throughout the day.