Byredo is Swedish a fragrance house founded by Ben Gorham in 2006. Ben is a lover of art and has a Degree in Fine Arts but his passion of fragrance as a form of art was aroused when he travelled to his motherНs hometown in India, where the aromas of spices and incense fascinated him. He later met with Pierre Wulff, a perfumer who helped him transform his memories and ideas into fragrances. Byredo Perfumes are inspired by BenНs memories of places, feelings and the smellНs that relate to them. For instance Palermo was inspired by the Italian city of Palermo, Green is inspired by the childhood memories of his father and Bal dНAfrique is inspired by Paris fascination with African Culture. Ben Gorham is known to prefer few notes as he believes their existence is always justified. Byredo though new in the fragrance world, has 33 fragrances courtesy of BenНs creativity and professional guidance of perfumers Jerome Epinette and Olivia Giacobetti. Discover and experience what Designer Byredo fragrances has to offer!