Benetton is an Italian fashion brand which started as a family business based in Ponzano Veneto, Italy. The company was started by the BenettonНs 3 sons and daughter who identified a market for colorful clothing. Luciano Benetton, the oldest of the four tested the business and his small collection was positively received and soon asked his siblings to join him in the venture launching the company in 1965. Today the brand offers colorful clothing, fragrances and accessories for adults and children with stores in over 120 countries. The colorful brand ventured into the fragrance world in 1987 with the launch of their first fragrances, Colors de Benetton Perfume and Colors de Benetton Cologne. Benetton has since expanded its collection to over 53 perfumes created in collaboration with various famous perfumers. Discover why Benetton products are some of the world's most popular fragrances.