Giorgio Beverly Hills was a women's fashion boutique founded by Fred Hayman and George Grant in 1961. It was the first luxury boutique that was established on Rodeo Drive in Beverly Hills, California, United States. In 1962, Hayman bought out Grant. The store patrons are some iconic celebrities and wealthy Californians. Fred hayman and wife Gale hayman began their fragrance line in 1981. Due to their innovative new technology marketing technique of using scent strips, it allowed them to create sales via direct mail. from 1981, they have been releasing fragrances made in collaboration with renowned perfumers. These are the fragrances to spritz on your skin to project an elegant and luxurious vibe.