French Connection UK often referred to as FCUK is a UK fashion house that is well known for its controversial acronym. The fashion retail brand was founded in 1972 by Stephen Marks and focuses on selling clothes, shoes and beauty accessories for men and women. The design house, however, shot to the limelight in 1997 when it rebranded to the (in)famous acronym (fcuk) and used the controversy to create publicity and increase the company sales.Today, fcuk is a successful fashion brand with stores all over the world and an expanded product range that includes sunglasses, toiletries, watches, shoes and fragrances among others. In 2004, the brand stirred more controversy with the launch of the brandНs first fragrances, FCUK Her & FCUK Him, and used the attention to make sales and create publicity of its entry into the fragrance industry. Unleash your true personality with every spritz of their fragrances. Truly, a brand that will suit your character, lifestyle, and taste.