Diesel is an Italian fashion brand that mainly focuses on design and retail of clothes. The company was launched by Renzo Rosso who started her designing career at the age of fifteen using her motherНs stitching machine. Launched in 1978, Diesel only launched its maiden fragrance in 1996 and has over the years made a niche of its own among the youth with one of its most unique features being the unusual packaging such as industrial spray bottle and fist like bottles. Unleash your youthfulness, style and confidence with every spritz from their fragrances whatever occasion it might be. Come and explore what Diesel has to offer!