AXE, which is marketed as LYNX in UK, Australia, Ireland & China, is a line of male grooming products owned by Unilever. After the success of Impulse womenНs body sprays, Unilever launched Axe body sprays for men in 1983. The fragrance brand mainly focuses on Deodorant body sprays with a new variation being launched each year accompanied by a matching body wash and anti-perspirant. Axe also has shampoos, male grooming tools and hair styling products in its product line. In 2012 Axe introduced its first womenНs fragrance, Anarchy and in 2013 Anarchy II was introduced. Definitely, this is a brand that will suit all of your needs!