Born in Shanghai, raised in Hong Kong, studied in Paris and New York and finally settled in Canada, this is the life of Alfred Sung. The designer is well known for his wedding gown designs and has received multiple awards for his work in fragrances and fashion. The Canadian designer represents sophisticated minimalism and has no limits in his designs; romantic, elegant, classic, silhouette whichever the type is needed he will design it. AlfredНs first fragrance, Sung Perfume, was launched in 1986 and later in 1989 the masculine version of the scent, Sung Homme, was launched. The fragrances were designed in collaboration with perfumers James Krivda, Clement Gavarry, Illias Ermenidis, David Apel and Gragoco. Alfred Sung fragrances are designed in perfect harmony that ooze with natural elegance and simplicity.