Rochas was a French fashion house founded in 1925 by Marcel Rochas.The company expanded its offerings to include fragrances. They started with a trio of perfumes, Audace, Avenue Matignon and Air Jeune in 1934. The perfumes came out on the market during World War II. Rochas has employed its own in-house perfumer, Jean-Michel Duriez, since 2008.Rochas fragrances collaborated with perfumers Marcel Rochas, Nicolas Mamounas, Edmond Roudnitska, Theresa Roudnitska, Jean-Michel Duriez, Alberto Morillas, Jacques Cavallier, Michel Almairac, Amandine Marie, Roger Pellegrino, Guy Robert, Quest International, Anne Flipo, Maurice Roucel and Christopher Sheldrake. Discover why Rochas products became some of the world's most popular fragrances even after how many decades.