This an American company founded by a Canadian entrepreneur Florence Nightgale Graham in 1910. She used Elizabeth Arden as her professionally name, eventually naming her company that way. It is a skincare, cosmetics and fragrance Company. The company launched its first perfume in 1934, Blue Grass. The company has changed hands in recent years, finally settling with FFI in 2003 who adopted the name Elizabeth Arden. The company takes pride of 53 perfumes dating back to 1938. The most popular among the perfumes of the company is the Eau de Parfum. These are the fragrances to spritz on your skin to project an elegant and luxurious vibe wherever you go.