Alfred Sung is a Canadian Fashion designer, born in Shanghai and raised in Hong Kong. He traveled to Paris to study haute couture. After putting his best effort and talent into his designs Alfred was pronounced “King of Fashion” by the Canadian magazine. Unsurprisingly his first fragrance was released and hit as one of the most top selling fragrance in the year 1986. In 1989 Sung Homme Cologne was released, a year later Encore was released in 1990. Forever Perfume 1994, Alfred Sung Pure Perfume in 1997. In 2001, Shi Alfred Sung Perfume debuted followed closely by Hei in 2002, Sha and Alfred Sung Paradise Perfume, Paradise Cologne for Men in 2003. In the year 2005 he released a new fragrance “Jewel” Perfume, as well as the Alfred Sung Home collection. In the year 2006 the fragrance license was taken over by Elizabeth Arden and Bijou and Joya, followed by Always Alfred Sung Perfume in 2009.